In the age of texting, social networking, mobile apps and a lifetime of information at the tip of your fingers, it is troubling that over 20 percent of our population still cannot get online. We are facing a digital literacy crisis.
It'sEasierThanYouThink sets out to raise awareness about the social issue of digital literacy, address the access, economic and education factors that contribute to the digital divide and a call to action for a national adoption of digital literacy programs.
It'sEasierThanYouThink is an initiative of TRAIL.
Most people take the Internet for granted. Everything from finding a movie time, locating a restaurant, enrolling in an online college course and checking a bank account balance are all easily accessible online. But, what about people unfamiliar with the Internet’s capabilities to aid in these everyday tasks?
These PSAs are designed to point out just how often we turn to the Internet to help solve our problems. From using a map to finding a restaurant for lunch, the Internet is always there to lend a hand.
The Internet may seem unmanageable to those who have never used it, but that simply is not the case. Given the proper access and education, anyone can become “Internet Savvy.”
In these light-hearted PSAs, non-Internet users mistakenly act on the requests or suggestions from friends and family to interact with the Internet and social media. That leads many to physically go to large tech companies asking for their services.